Those who secure this agency at once will be in a strong position to make a flying start when our impressive campaign of advertising starts this Fall throughout the nation. And we shall soon be ready to start the initial shipments. Now heavy advance orders are coming daily. Hundreds applied for the agency of this revolutionary line. Telegrams and letters came from dealers everywhere. A notice in Talking Machine World of Augstates: “Our first announcement of the new Brunswick-Pathéphone and Pathé disc records has created a stir throughout the trade that probably has no equal. The exact length of the agreement is not known, but it was probably for two or three years.Ĭonsequently, in mid-1916 Brunswick began an extensive advertising campaign to promote the new Brunswick-Pathéphone phonograph and these advertisements also referred to Pathé disc records. The two companies reached an agreement that Brunswick would promote the use of Pathé records with its phonographs and not sell any records under its own name in the U.S., while in return Pathé would not compete with Brunswick in the American talking machine market. Pathé had been recording in New York since mid-1914. in January 1912 as a branch of the famous French firm of the same name. of New York, which had been incorporated in the U.S.
In the same year, Brunswick established an alliance with the Pathé Freres Phonograph Co. Our getting into the phonograph business and our success in it have been just one long process of looking around for better and better means of marketing.īy May 1916 Brunswick had already developed this part of their business to the point where their cabinet factory in Dubuque, Iowa was working on the production of 16,000 machines for delivery in August. rapidly assumed a position as one of the leaders in the field. In 1913 a slump in the piano business caused a shift to the making of phonograph cabinets, which department eventually turned into the making of the complete instrument. Bensinger, then President of the company, recalled the early days as follows: was established in Chicago in 1845 as a manufacturer of a wide variety of products including furniture, piano cases, carriages and bowling balls. Brunswick Records: A Discography of Recordings, 1916-1931, compiled by Ross Laird.
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