Sharper edges will print much better.Bindery options are operations performed after the printing process.
Use "Sharp" or "Crisp" text anti-aliasing (rather than "Smooth" or "Strong"). Consider using one of our pre-made themes with your image as the background, and your text on top of it. Text embedded in images often isn't as sharp as text that is overlayed over an image. You should export the design as a PNG or JPG at 100% quality. For example, for a photo that is desired to be 1in x 1in on the final postcard, the image asset should be sized at 1in x 1in at 300DPI (which equates to 300px by 300px). To ensure the highest quality print, you'll need to export at 300DPI. Remember: Each side of a postcard can use a different template. This means all elements of your design only come from what you upload. In this template, the majority of the functionality of our self-service design tool is not available. You can find this template under the Other category in template selection. To upload a design, you'll need to select Upload a design as your desired template. This section is fixed so you'll have to design around it. Unlike the front design where you have full design freedom, the back design consists of an ink-free area that is reserved for recipient information, postage, and a tracking barcode. Safe size - To ensure no text is cut off, we cite a safe size so that the text doesn't run to the edge. Actual size - This is the actual postcard once it's cut down to size. Since your creatives will run edge to edge, the bleed is generally best as an image or border. Bleed size - This is extra space that is added to the mailer to compensate for slight variations in where the printer separates the cards. In this guide, we'll look at a 4" x 6" template. The templates include the layers of a sample design, as well an overlay layer to show you the boundaries of each size (explained below). 
The download includes a Photoshop template (PSD) for both sizes. From there, you'll need to pick whether you'll be using a 4" x 6" or 11" x 6" sized mailer for your campaign. Mailer templateĭownloaded the template if you haven't already.
Tip: If you're working with a graphic designer, send them this guide.
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